Importance of maintaining sustainability in packaging



Sustainability. What is it? For our environment, it means reducing waste. For our businesses, it means increasing efficiencies. But what does it mean for packaging? According to the Sustainable Packaging Coalition, sustainable packaging:

  • Is beneficial, safe, and healthy for individuals and communities throughout its life
  • Meets market criteria for both performance and cost
  • Is sourced, manufactured, transported and recycled using renewable energy
  • Optimizes the use of renewable or recycled source materials
  • Is manufactured using clean production technologies and best practices
  • Is made from materials that are healthy throughout the life cycle
  • Is physically designed to optimize materials and energy
  • Is effectively recovered and utilized in biological and/or industrial closed loop cycles

In other words, sustainable packaging means protecting and empowering – our environment, businesses, and products:



At Felins, we believe every packaging decision should help not hurt our planet.

With nearly one quarter of all waste coming from packaging and containers (that’s 39 million tons annually!), it’s time to rethink bundling. That means minimizing each plant’s footprint, using recycled and recyclable materials, and generating as little waste as possible. In doing so, we can work together to reduce the amount of Municipal Solid Waste (MSW) and emissions from packaging.



An effective business is an efficient business. At least that’s what we think.

Maintaining packaging sustainability processes is what makes our customers tick. They’re constantly in search of ways to improve their existing practices. How can they cut costs? Increase throughput? Reduce downtime? Eliminate worker injury?

By introducing sustainable packaging solutions to their production lines, we’ve seen customers quickly eliminate long-standing backlogs, save on labor with automated systems, reduce freight costs with more efficiently bundled products, and improve overall productivity



Products are packaged for a reason. To make it from point A to point B (and sometimes point C!) without damage.

Unfortunately, a lot can happen between point A and point B. Dirt. Loss. Theft. Unbundling. But, by taking time to understand the appropriate solution for each application, those negative consequences that often require rework are avoided. And, most importantly, product quality is maintained.


Packaging sustainability. It’s our passion. We think it should be yours too.

Want help identifying the sustainable packaging solution that is best for you?

Contact Us