5 Ways to Improve Branding with Banding
Branding is a continuous process that can be used as a marketing tool to drive sales, create long term relationships with customers, and promote your products or services. Times are ever-changing and marketing methods change with them. Here are 5 ways to improve your branding by banding your products:
KEEP CONSUMER SAFETY IN MIND
Most packaging products have to be freed using a knife or a pair of scissors risking injury to the person or employee opening the package. There are many costly scenarios that can come from higher risks to employee safety in using outdated methods. Imagine lowering the probability of this risk! Use of Frustration-Free Packaging can help your customers have a more positive experience.
KEEP PRODUCT SAFETY IN MIND
Products should arrive to the end users in their best state. Take extra care to ensure your packaging isn't also damaging to your product to ensure a quality experience for your customers.
PROMOTE YOUR COMPANY NAME AND LOGO
Using your logo and company name will build brand recognition amongst your customers and awareness as your product is displayed in stores or as the packaging travels across the country.
CREATE A CONSISTENT AESTHETIC
There's a reason why brands, like Apple, are so popular. They have their aesthetic and they're consistent with it in all of their products and packaging. Unboxing an Apple product is an experience that users have come to appreciate. Find your brand’s theme and stick with it.
USE ECO FRIENDLY AND SUSTAINABLE PRODUCTS
Buyers are willing to pay extra for sustainable packaging. A Nielson poll showed a whopping 73 percent of Millennials are willing to spend more to purchase products that are offered in sustainable packaging. Even internationally, a Unilever study reveals that a third of consumers are now buying from brands based on their social and environmental impact. An estimated 966 billion euro (over 1 trillion USD) opportunity exists for brands that make their sustainability credentials clear.
HOW BANDING CAN HELP
Banding machines have evolved to include advanced safety features that allows you to customize tension. This means no damage to your product. Banding can also secure products in a way that allows the end user to easily remove the banding, without the use of tools. As far as aesthetics, if what you’re going for is modern, clean, fun, or user-friendly - banding can help you accomplish these designs.
In recent years, with the growth in demand for more sustainable packaging, banding is becoming a more popular method since it offers recyclable and sustainable packaging options with the ability for you to display your logo and company information on the packaging itself. By utilizing sustainable packaging, and making it clear that you do, your products are in a better position to attract both current and new customers resulting in the coveted sale!